Under great white northern lights

Feast goes to great lengths to show off Sylvania's lights.

To show just how much more crisp and clear Sylvania’s Silverstar zXe line of headlights are compared to other bulbs, agency Feast took a vehicle outfitted with them outside of Whitehorse, Yukon, to test against untouched snow on a late-night drive to see the other lights that shine brightest in Canada: the northern lights.

What’s more impressive about the spot is the lengths that Feast and production company Revolver Films went to in order to capture the perfect shots and keep the spot authentically Canadian. The spot features music composed by Broken Social Scene’s Brendan Canning, and specifically went to a place where people tend to not go in order to get the cleanest, whitest Canadian snow possible. The crew shooting the spot also planned for months in order to get the best possible shot of the northern lights seen at the end of the spot. But a solar storm meant the lights would be brighter and more vivid than usual, meaning the team had to act fast in order to capture them. The whole process was captured in the “making of” video below.


Agency: Feast
Brand: Sylvania, Canadian Tire

Director of Sales for Retail/Automotive: Luigi Leto
Retail and Automotive Marketing Specialist: Carolyn Roy
Marketing Manager, Retail and Automotive: Larry Daw
National Account Manager: Debbie Leveque
Marketing Manager (US): Brian Noble
Merchandising Manager (US): Amber Jodoin

Canadian Tire
Category Business Manager: Karen Fuoco

Creative Director: Rob Vena
Chief Digital Officer: Lucia Mariani
Digital Strategist: Vanessa Maharaj
Interaction Designer: Pilar Fernandez-Davila
Digital Coordinator: Soo Yeon Kim

Production Company: Revolver Films
Director: Ante Kovac
Director of Photography: Andre Pienaar
Line Producer: Rory Halsall
Executive Producers: Luc Frappier & Richard Cureton

Editorial Company: Married To Giants
Editor: Graham Chisholm
Visual Effects: Alter Ego VFX
Additional Effects: We Are 1188
Colourist: Wade Odlum, Alter Ego
Composer: Brendan Canning
Audio Producer: Stephanie Pigott, BoomBox Sound