Permanent promises

MTL Tattoo asks party leaders to put a needle where their mouth is.

Every election, politicians promise to do a lot of things once they get into office. With so many being tossed around, it’s easy to not take any of them seriously. So tattoo studio MTL Tattoo and DentsuBos have figured out a way for our hopeful prime ministers to show how serious they are.

If any of the party leaders (except Elizabeth May, for some reason) feel strong enough about their promises to have them permanently tattooed on their body, the folks at MTL Tattoo are ready to do it for free.

Is it just for politicians, though? Can I get “Cleaning the bathroom every Sunday” in a fancy-looking script?


Client: MTL Tattoo
Agency: DentsuBos
Creative Directors: S├ębastien Rivest, Claude Ringuette
Art Direction: Julien Thiry, Maxime Jenniss, Olivier Rielland-Nadeau
Copywriting: Helen Savage, Jocelyn Leroy, Etienne Th├ęberge
Production studio: DentsuBos
Director: Olivier Menard