Stopping a path of destruction

Ambuja Cement can handle a former pro wrestling giant.

No wall, ceiling or dance floor is safe in a spot from Publicis Worldwide South Asia that is currently taking India by storm. There are no English subtitles, but after a few moments, you get the gist of the video, which shows a very (very) large man struggling not to leave a path of destruction wherever he goes, until Ambuja Cement comes along.

For those wondering why the giant in the video looks so familiar, that’s Dalip Singh Rana, better known to North American audiences as former professional wrestler and WWE World Heavyweight Champion The Great Khali. If you aren’t familiar with his exploits winning matches by squeezing peoples’ heads really hard, you might also recognize him from some of his film roles, including the 2005 remake of The Longest Yard, a 2008 film adaptation of Get Smart and MacGruber, which explains where the seven foot tall Rana got his comedic chops.


Brand: Ambuja Cement
Marketing head: Vivek Deshpande
Agency: Publicis Worldwide South Asia
Managing director, CCO: Bobby Pawar
ECD: Jigar Fernandes
Account management: Paritosh Srivastava, Chandan Jha
Production house: Early Man Films
Director: Ayyappa