You’re too young to be a grandma

United Way doesn't want to live in a world with grandfolk in their 40s.

Knitting might be cool among the hipster millennial set, but for the most part, avoiding grandma-like activities before the age of 45 is still a noble goal. To remind parents that talking to their teens about sex is important – even if a little uncomfortable – the team at Serve Marketing created a campaign for United Way of Greater Milwaukee & Waukesha County that appeals to both our sense of humour and vanity. The idea was to put a fresh spin on the issue, which normally has campaigns focused on the consequences that teens face by not practising safe sex.

The campaign is part of “Let’s Talk Month” in November. So even if you’ve liked the early bird dinner special before Bingo since you were 20, it’s probably still a good idea to speak up.


Brand: United Way of Greater Milwaukee & Waukesha County
Agency: Serve Marketing
ECD: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director: Ryan Strzok
Broadcast Producer: Jon Hanusa
Print Producer: Heidi Halperin
Retoucher: Anthony Giacomino
Developers: Ben Gray + Fred Ziegler
Director : Vinnie Besasie
DP: Mike Gillis
Production Company: Full Circle Productions (Kara Mulrooney-Producer)
Editor: John Elmendorf (Wonder Wonder)
Audio: Alex Smolinski (Wonder Wonder)
Photographer: Lucian McAfee
Social Media: Alex Boeder
Account Executive: Heidi Halperin