(Ridiculous) lifestyles of the rich and famous

The New York Lottery thinks you'd be a better rich person.

These news videos for the New York Lottery by McCann NY show the ridiculous things the rich choose to squander their wealth on – from tubs of wine to golden staples to ridiculous stuffed animal collections – to show that you, the viewer, would do much better things with that money.

I appreciate being given the benefit of the doubt, New York State Lottery, but I would be a better rich person only because I’d use my money to be the most ridiculous rich person I could be. If I won the lottery, I would not fill a bathtub with wine. It would be a hot tub, and it’d be full of chocolate and marshmallows. I would not learn to talk to pets, I would learn to control their minds. I would not collect bats, I would collect Batmen, and make Adam West, Michael Keaton and Christian Bale fight in full costume every Thursday.


Brand: New York Lottery
Agency: McCann NY
Eric Silver, North American Chief Creative Officer
Tom Murphy, Chief Creative Officer New York
Nathy Avriam, Chief Production Officer
Mat Bisher, Executive Creative Director
Grant Smith, Executive Creative Director
Grant Smith, Writer
Jillian Goger, Group Creative Director
Jillian Goger, Writer
Matt Swinburne, Creative Director
Raphael Milczarek, Creative Director
Raphael Milczarek, Art Director
Chauncey Hollingsworth, Senior Copywriter
Stephen Icardi, Art Director
Zoe Kessler, Art Director
Molly Wilkof, Copywriter
Deb Archambault, Senior Integrated Producer
Loly McIndoe, Senior Integrated Producer
Bryan Litman, Senior Integrated Producer
April Gallo, Senior Print Producer
Lauren LaValle, Group Account Director
Geordie Larratt-Smith, Account Supervisor
Rachel Heiss, Account Executive
Mike Medeiros, Executive Planning Director
Kenny Gold, Associate Director, Social
Caitlin Bishop, Digital Strategist
Gingerpic – Frames
Executive Creative Director: Fabiano Feijo
Producers: Ana Azambuja, Ali Lewis
Art Direction: Fabiano Feijo, Fabricio Moraes
3D Manager: Fabricio Moraes
Lead 3D Modelers: Fabricio Moraes, Guilherme Formenti, Gustavo Schinner
3D Shading and Texturing: Guilherme Formenti & Fabricio Moraes
Lead Concept Artists: Flavio Hoffe / Artur Rocha
Lead Photoshop Artists: Veronica Otero, José Feijó, Fabiano Feijó
Andrew Rae – Illustrator
B-Reel – Digital Field Guide
Managing Creative Director: Ben Hughes
Art Director: Mike Potter
Art Director: Marley Stellmann
Designer : Tom Kemper
Animator: Elaine Lee
Motion Designer: Po-Chen Chia
Technology Director: Eric Heaton
Developer: Lucas Dupin
Director of Production: Myke Gerstein
Senior Producer: Ryan Leong
O Positive – TV
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Producer: Marc Grill
Production Manager: Brynn Maguire
Mackenzie Cutler – Post TV
Editor: Ian Mackenzie
Assistant Editor: Mike Leuis
Executive Producer: Sasha Hirschfield
Pomann Sound – Radio
Mixer/Sound Designer: Justin Kaupp