Going the cheap route this year

J. Walter Thompson gets a cost-cutting reality check.

Making showreels for Agency of the Year can mean a big production… or more like, a big pain in the ass for the budget-conscious consultants who aren’t so fond of making expensive videos for awards shows. In this video, J. Walter Thompson’s cost-cutting consultants put a damper on the creative groove at the agency, going through a laundry list of things its video won’t have this year. Luckily, you don’t need big budgets to get a laugh.