Think outside the current generation
BBDO and Taxi go where no targeting should ever go.
Stop marketing to millennials. They’re clearly not interested. You’ve got to think “outside the millennial” if you want sell stuff. Play the long game by thinking about how to target the next generation of consumers: the newborns and pre-newborns, says BBDO at one of its “Speaker Series” in the video below.
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But BBDO isn’t the only agency jumping ahead of itself. Taxi is also starting to get into the business of fetus targeting. And the best part? Its clients are already on board. Now, before you scoff, maybe reflect on the idea for a minute, these guys might be onto something…
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