We’d be lost without awards coordinators

Cossette celebrates heroes in the shadows of awards shows.

Who are those creatures so quiet in their awards task? They’re disciplined, wear a handful of different hats, and never resort to tantrums when a creative forgets their name (unlike said creative when they’re not credited in an awards show annual). They’re the unsung heroes of advertising, and Cossette believes it’s their time to shine. So it created a mockumentary to give the industry a fly-on-the-wall look at just what it takes to lead an agency’s award submissions.