What’s in it for me?

Zulu Alpha Kilo shows the ridiculous side of spec work.

It’s no secret that Zulu Alpha Kilo has a “no spec work” policy. It’s proud of the fact that it can compete with other shops without having to break the bank with pitch projects, and now it’s making a bold statement in the video below, showing other agencies, if they had to look at it from other perspectives, that the process is actually a little (to put it bluntly) irrational.

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