It’s all about hosting

This dog is fat because an Ikea fan can't cook.
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Just because you’re a great host, doesn’t mean you’re also a great cook. Sometimes, for the sake of your ego (and if this spot is accurate, the sake of your doggy’s weight), you just need to hire a caterer. This commercial for Ikea France was created by Buzzman and, as always, features rooms perfectly adorning the retailer’s furnishings. It’s a sweet tale, that ends with an “ah-ha” moment of realization as you find out exactly why the pup is so adorably (but probably not healthily) overweight.

Credits:

Brand: Ikea France
Agency: Buzzman
Country Marketing Director: Stéphanie Jourdan
External Communication manager: Carole Feleppa House-Design
Consultant: Karin Aubertin
President and Creative Director: Georges Mohammed-Cherif
Vice-President: Thomas Granger
Associate Director: Julien Levilain
Artistic Director: Philippe Boucheron
Copywriter: Patrice Lucet
Account Managers: Bénédicte Muller, Emilie Pellicer
Strategic Planner: Clément Scherrer
TV Production: Vanessa Barbel, Katya Violi
Communication and P.R. Managers: Amélie Juillet, Clara Bascoul-Gauthier, Marine Nedjam
Director: Martin Kalina
Production: BIG Production
Sound Production: Schmooze