It’s good to be great

Honda lets us switch from scene to scene in this interactive vid.

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If there’s one thing we want brands to do more of, it’s creating interactive ads like this one from Honda.

When you can create something that a viewer wants to watch over and over, just to catch little moments they might have missed the first time, then you’ve done a good job. The brand’s latest spot, which you’ll have to view on its website here, was produced by RPA for the Honda Civic, and it lets you move from a pretty great scene, to something greater, and finally the greatest. You can toggle between all three levels, and see how a couple’s date changes between each scenario, going from (as we explained) great to greatest. And of course, what would it all be for if the Honda car in the ad didn’t change (slightly), and improve (in colour), along with it?

Via AdWeek


Brand: American Honda Motor Company
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Director: Alicia Dotter Marder
Associate Creative Director: Jeni Stewart
Senior Art Director: Leo Borges
Sr. Copywriter: Peter Megler
Jr. Art Director: Dennis Haynes
Jr. Copywriter: Megan Lienfelder
Jr. Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Senior Producer: Fran Wall
Broadcast Production Coordinator: Jeanette Howes
EVP, Management Account Director: Brett Bender
SVP, Group Account Director, HRM: Fern McCaffrey
Account Supervisor: Alison Bickel
Account Executive: Matthew Boyer
Account Assistant: Kendall Rouse
Production Company/Effects: Brand New School
Director: Ben Go
Managing Partner: Devin Brook
Executive Producer: Paul Abatemarco
Head of Production: Amy Russo
Line Producer: David Wolfson
Director of Photography: Shawn Kim
VFX Supervisor & 2D Lead: Todd Mesher
CG Supervisor: Bryant Rief
Post Producers: Sabrina Elizondo, Alex More
Matte Painter: George Fuentes
Designers: YoonSun Lee, Ben Yonda, Brandon Lee Smith, Ken Gun Lee, Matt Hollister
Asst. Editor: Austin Lewis
3D Artists: Slavik, Amy Vatanakul, Matt Bauer, Sam Baese, Ian Mankowski, Cameron Walser
Flame Artist: Elad Offer
Nuke Artists: Josh Studebaker, Lori Weiss
Compositors: Maithy Tran, Laury Santoso, Ben Hurand
Storyboard Artist: Judah Dobin
Editors: Erik Barnes, Mark Imgrund
Colorist: Loren White
South Music and Sound
Audio Post: Lime
Mixer: Dave Wagg
Assistant Mixer: Adam Primack
Executive Producer: Susie Boyajan