A “little” paint

DDB shows that a small amount of CIL paint goes a long way.

Updating a room’s decor is a pain, from dropping the money on paint and supplies to the actual work of applying coat after coat. CIL, and its recently relaunched Premium line of paint, thinks it can make that process a tiny bit easier. DDB created this spot for the paint brand, where a boring, out-of-date room is completely transformed with only a small amount of fresh CIL. And we mean really small. The spot, shot entirely using miniatures, is meant to show how CIL can help someone transform a room on the littlest budget. We think giant hands might also make it easier to reach those tough corners, but we get the picture.


Brand: CIL
Agency: DDB Canada Toronto
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: David Ross
Strategic Planning: Brandon Smith
Art Director: Liam Johnstone
Senior Copywriter: Frank Macera
Group Account Director: Amy Mateer
Account Supervisor: Kristine Lafreniere
Account Executive: Kate-Lynn Merkowsky
Senior Producer: Lorrie Zwer
Producer: Ella Gruber
Production Company: Suneeva
Director: LEWIS
DOP: Stuart Campbell
Post-Production Company: Rooster Post Production
Editor: Izzy Ehrlich
Assistant Editor: Craig Jay
Finishing: Fort York
Online Artist: Ernie Mordak
Online Assistant: Jason Pererira
Audio House: Boombox Sound
Colour/Transfer: The Vanity
Colourist: Andrew Exworth
Media Agency: PHD Media
Digital Media Planner: Marianne Desfossés