Lego enters a new digital dimension

Build a superhero in real-life and then play with him online.

By Sonya Fatah

The elusive hunt for that perfect toy to keep your child endlessly occupied is over. Blockmaker Lego has joined the ranks of the digitized, marrying its demographics’ love for block-building and gaming with a new series targeting seven to 14 year-olds. Enthusiastic recipients of the Lego Dimensions Starter Pack (retails for about $120) will be able to build this multi-dimensional world of superheros. Once built, it can be inserted as a game into a USB port that slides into any number of gaming consoles. Want to spend just enough – but not too much – quality time with your kids over the hols? Milk this one for what it’s worth.

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