Getting your career off the shelf

Workopolis and Zulu give a blue elf the boost she needs.

The holidays are a stressful time, and even though most people don’t want to add to it by making a career change, Workopolis thinks it can at least provide a light at the end of the tunnel.

The job site’s new holiday ad, created by Zulu Alpha Kilo, focuses on a seriously bummed out “elf on a shelf.” We don’t blame her, since we imagine playing the role of an omnipresent “big brother” to children as part of a forced holiday tradition year after year can’t be very fulfilling. But that elf magic also seems to have made her very lucky, because a fall from the shelf (followed by her landing on a computer with a web browser that’s open to Workopolis) ends up giving her the “out” she’s been looking for.


Brand: Workopolis
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Art Director: Jonathan Armstrong
Writer: Jon Webber
Producer: Ola Stodulska
Account Team: Terri Mattucci, Mae Thomas
Clients: Lana Chen, Shandy Lam, Mathieu Rainville
Production House: zulubot
Director: Michael Headford
Cameraman: Michael Headford
Video Post Facility / Editing Company: zulubot
Editor: Michael Headford
Colourist/Transfer: Pixel Underground
Post FX: Pat Lau
Audio Post Facility/Music House: Zulubot
Engineer: Stephen Stepanic
Composer: Erica Procunier