The path to awards night

Wacky inflatable men and trophy piles promote Ad Rodeo and Crea.


Two of Canada’s regional advertising awards shows have gone to different ends of the creative process to let people know entries are open.

The campaign for Ad Rodeo, which opens up entries to Alberta advertisers on Dec. 21, was developed by the creatives that make up the Ad Rodeo’s board with help from photographer Brendan Stephens. These photos demonstrate that feeling you get when you come up with the idea that’s going to finally get you that Anvil.



And for the campaign promoting Quebec’s Crea awards program (the deadline for which is approaching on Dec. 11), agency Brad went straight to awards night. Its posters show there’s only little things standing between Quebec creatives and the Crea awards stage — be it another focus group, a “Joe La Pompe”-esque idea thief or the pile of trophies Lg2′s Luc Du Sault has carelessly left laying around.

crea_poster_infopresse_focus_groupe v2.indd

crea_pub_infopresse_joe_la_pompe v2.indd

crea_poster_infopresse_luc v1.indd



Ad Rodeo

Brand: Ad Rodeo Association
President: Ric Fedyna
Creative Director: Teresa Leung
Creative Director: Jordan Finlayson
Art Director: Presley Mills
Art Director: Vanessa Chaplin
Photographer/Prop Builder: Brendan Stephens Photography


Brand: Crea
Agency: Brad
VP, Creative Director: Carle Coppens
Copywriter: Carle Coppens, Mario Laberge, Maxime Richer, Gabrielle Regimbal
Art Director: Maxime Merchez, Pascal Gagnon
Digital Art Director: Hugues Morin
Production: La Cavalerie - Marie-Hélène Harvey, Géraldine Beaulieu, Stéphanie Laurin
Director of Photography: Olivier Staub
Coordination: Sophie Leduc
Post-production/3D: Visual Box