Crumpled paper never looked so good

Wax is giving clients garbage ideas for Christmas.


If at first you don’t succeed, try, try, try again.

The proverb could not feel more appropriate than it does for this neat little holiday gift Wax is graciously giving clients this year. They’re turning water into wine, so to speak, recycling their garbage ideas into sweet little tree ornaments. Sure, they’re admitting that sometimes the agency can have a bad idea or two (like when they wanted to make a gas-flavoured slushie or charge Moxie diners for cheap leftover food on Wednesdays), but they also show they know how to make lemonade out of lemons, or in their case, paper balls out of paper.



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Agency: WAX
Creative Director: Trent Burton / Monique Gamache
Copywriter: Jordon Lawson / Chris Lihou
Art Director: Eric Seymour / Brad Connell

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