Holiday Will Power

Instead of giving gifts, Will decided to consume them on camera.

Warning: this video is not safe for those who are squeamish at the sight of people eating and drinking.

The creatives at Will have proven to be very generous during the holidays. They could have easily just sent a gift bag of goodies, like champagne, cake and cream to their clients this year. The problem with doing that is there is a high possibility that said client would associate their post-consumption feelings of regret with the shop. So, Will did something genius. It gave clients the ability to have their cake and eat it too, kind of, by asking them what their holiday vice was and then sending a personalized video of one of Will’s staff consuming it (in all the wrong ways) as quickly as they could on camera. We can’t think of anything more generous (while strangely infuriating) than the gift of watching someone else enjoy your present.