A day full of miracles

WestJet continues to up the ante for holiday giving.

From fulfilling wishes to Santa during the course of a flight to Calgary¬†or in the Dominican Republic, WestJet is king of the heartwarming surprise-and-delight campaigns. This year, instead of packing another plane with presents, the company raised the stakes by aiming to complete 12,000 “mini miracles” over the course of 24 hours on Dec. 9. That’s a miracle for every one of its employees.

And it worked. Working with Studio M and Mosaic, the miracles ranged from the big and impressive (giving free flights to everyone in the audience at a taping of The Ellen DeGeneres Show, delivering vacations to families that recently suffered losses, doing outdoor chores for a community) to the small-yet-significant (paying the tab for people waiting for a flight, delivering toys to kids, helping the homeless with blankets and food). The day was compiled into a video, which you can watch below.


Brand: WestJet
Agencies: Studio M, Mosaic