Behind the scenes of the toy store

Zulu makes sure Interac's smart spending message continues on.

Interac was among the first in Canada to debut their holiday campaign this year, obviously trying to reach consumers with its message of staying in the black before they embarked on their shopping. To keep the momentum going for all those procrastinators among us, agency Zulu Alpha Kilo has created a series of videos being shared through social media featuring behind-the-scenes interviews with the stars of the “Toy Store” spot: the toys themselves. The chats show that, inanimate object or not, credit card debt is a frustrating situation for anyone to be in.

Bonus points for giving the nutcracker an accurate accent.


Brand: Interac
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Associate Creative Directors: Andrew Cai & Noel Fenn
Art Director: Curtis Denomme
Writer: Joel Felker
Agency Producer: Tara Cochrane
Account Team: Laura Robinson & Maegan Thomas
Strategic Planner: Emma Brooks
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Production House: zulubot
Director/Videographer: Kyle Marchen
Casting Director: Cylinder Sound for voiceover talent
Editing: zulubot
Editor: Michael Headford
Compositor / Online: Michael Headford
Broadcast Manager: Jolette Samuel
Engineer: Jared Kuemper

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