Touhenboku gets intimidating

A new player claims its spot in the food delivery scene in a video by Ox.

Authentic Japanese ramen restaurant Touhenboku Ramen now offers delivery from both of its Toronto locations. This is great news for those of us who are too lazy/cold/hungover to leave our homes when we just must have those noodles, but bad news for the guys we might have turned to as our plan B.

In a new spot by Toronto agency Ox, the guys who’ve (sort of unfairly) dominated the food delivery scene gather in a junkyard for a tense standoff with the new guy in town. As cute as jolly as he may be, the other guys quickly realize he is not to be messed with.


Agency: Ox
Production: Nimble Content