Hunger makes you stupid

Snickers creates new terms to go with "hangry."

We’ve all heard the term “hangry” by now: the feelings of irritability and straight-up rage we get when our hunger isn’t satisfied. But that’s not the only way our perceptions change when we we’re famished, as a new campaign from Snickers Crisper suggests.

Playing off its long-standing “You’re not you when you’re hungry” tagline, the new spots by agency BBDO New York enter other portmanteaus in the lexicon that describes combinations of silly things you might do when you’re hungry. Those include not only showing off some questionable social media posts during a job interview, but thinking it went well enough to warrant an immediate follow-up. Or not only showing up to the wrong classroom for your modelling gig, but assuming an unmarked beaker with liquid is a good thing to splash on your skin.


Brand: Snickers
Agency: BBDO New York
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Peter Kain, Gianfranco Arena
Creative Directors: Matt Herr, Justin Bilicki
Executive Producer: Amy Wertheimer
Music Producer: Melissa Chester
Business Manager: Paul Cisco
Account Director: Josh Steinman
Account Managers: Tani Corbacho, Nick Robbins
Account Executive: Jocelyn Choi
Production Company: Smith and Jones
Executive Producer / Line Producer: Philippa Smith
Director: Ulf Johansson
Director of Photography: Andrzej Sekula
Producer Director: Woodshop: Trevor Shephard
Editorial Company: No6
Executive Producer: Cornia Dennison
Producer: Malia Rose
Editors: Jason MacDonald, Ryan Bukowski
Telecine Company: Company 3
Telecine Artist: Tim Masick
Producer: Rochelle Brown
Conform/Finish Company: No7/MPC
Conform Artist: Ed @no7; Marcus / MPC
Producer: Bindy St Leger
Visual Effects Company: MPC
Sound Design Company: Brian Emmerich
Mix & Record Company: Sound Lounge
Engineer: Tom Jucarone