Colouring outside the lines

Purdy hits the streets to show the precision of its brushes.

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The speckles of paint along the roof and floors of the university bedrooms we tried to brighten up a little are testament to the fact that painting accurately needs a bit more effort than laying down some tape and drop cloths. But Purdy thinks its paintbrushes can go a long way to helping that effort.

In New York, Deutsch used Purdy brushes to paint a billboard-sized rectangle a solid, bright yellow, except it did it on the regular side of the building instead of an actual out-of-home board. It might not seem like that impressive a feat until you look at the details, namely how it created a perfectly straight line across parts of a bike, ladder and trash bags that ventured into the space (plus one poor, hopefully fake pigeon).

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But they didn’t stop there. In Cleveland, the agency did another execution to show how accurate Purdy’s paintbrushes are, using the brushes to paint the spaces between bricks to create a message you can read when you step back and admire the work (plus the fact that not a single drop landed “outside the lines,” so to speak).

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Credits:

Brand: Purdy
Agency: Deutsch
Senior Vice President of Marketing, Diversified Brands: Ian Gresham
Executive Creative Director: Menno Kluin
Creative Directors: Sam Shepherd, Frank Cartagena
Project Manager: Marea Grossman
Art Director: Ilana Wolstein
Art Director Intern: Sudarshan Waghmare
Copywriter: Fanny Josefsson
Copywriter Intern: Joy Chakravorty
Associate Design Director: Brian Gartside
Director of Print & Art Production: Sarah Manna
Designer: Belen La Rivera
Producer: Heather Black
Set Design: Latisha Duarte
Retoucher: Brian French
Editor: Aaron Schillinger
Group Account Director: Tyler Helms
Account Director: Lisa Chad
Account Supervisor: Mark Donohue

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