JetBlue’s political experiment

The airline takes its election-themed stunt to the skies.

Ah, democracy. It can be beautiful. Especially when you get a free trip out of participating in the process.

JetBlue teamed up with MullenLowe and Mediahub on this voting experiment, timed perfectly as the world is obsessed with the spectacle of the U.S. presidential race.

For “Reach Across the Aisle,” the airline was set to give passengers a free vacation – as long as they could reach a consensus on the destination. Watch to see how it all turned out.


Client: JetBlue Airways
Agency: MullenLowe and Mediahub

VP, Marketing: Jamie Perry
Manager, Regional Marketing & Consumer Promotions: Tara Carson
Manager, Brand Advertising & Content: Phil Ma
Director, Corporate Communications: Doug McGraw
Manager, Corporate Communications: Morgan Johnston
Consumer Promotions Analyst: Jaclyn Costantino

Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Senior Art Director: Jay Spahr
Senior Copywriter: Nick Olish

Executive Director Integrated Production: Liza Near
Content Producer: Eric Skvirsky
DP, Senior Editor: Rob Apse
2nd Camera, Assistant Editor: Jake Stafford
Animator: Eric Ko
Production Supervisor: Kristine Ring-Janicki
Project Manager: Molly McKeown

Account Management
SVP, Group Account Director: Drayton Martin
Account Director: Molly Bluhm
Account Executive: Grace Clemow

VP, Associate Media Director: Rachel Allen
Media Supervisor: Shoshana Levine

SVP, Account Director PR: Jaclyn Ruelle
Account Supervisor: Becky Brand

Via Ad Week