The right kind of awards

Strongbow makes amends with Patrick Stewart, kind of.

Droga5 and Strongbow have made a platform out of humiliating poor Sir Patrick Stewart while playing up how many awards the cider has won, but he’s clearly the forgiving type. After “firing” him as their spokesperson last year, Stewart was kind enough to return to the brand’s advertising when the “award-winning actor” they had originally booked cancelled. But that didn’t stop the cider brand from making fun of Stewart, again, when he brings up how many awards he’s won.

We have to say, though, it’s a bit ironic to have Droga5 put qualifiers on the haul of awards someone has won.


Brand: Strongbow
Agency: Droga5 New York