A test of speed

People get free Reeboks if they run past this ad really fast.

Recently, Reebok promised to give a few speedy Swedes some free shoes, but only if they could prove their worthiness.

The athletic brand and Stockholm-based agency Animal set up an outdoor board with the new ZPump 2.0 shoes inside and placed speed cameras on top. To unlock the doors that held the shoes inside, pedestrians had to run past the board faster than 17 kilometres per hour. If you want an idea of how fast that is, an average jogging pace is 13 km/h and the record for fastest sprint, set by Usain Bolt, is 44.6 km/h, so you could probably hit 17 km/h, right?


Brand: Reebok
Agency: Animal