What does your voice look like?

The Webby Awards celebrate the People's Voice by giving your vocal chords their own living, breathing typeface.

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One of the great things about the Webby Awards (which is celebrating its 20th anniversary this year) is that two awards are given out in every single category: one by the members of the voting academy and one as voted on by members of the public. To commemorate the announcement of the “People’s Voice” nominees next week, it enlisted Ogilvy & Mather to create a tool that gives your voice a visual footprint by turning it into its own typeface.

After going to the TypeVoice website (you’ll have to visit on a desktop computer with a microphone), you’ll be asked to calibrate it to your voice by repeating a few common words. Then, you can type out any phrase you’d like, select a “baseline” font and watch as your voice warps and reshapes it as you say it out loud.

From there, the site lets you download your creation as a GIF for easy sharing or a vector art file that gives the designers among you more freedom to play around with it. You can also go to the full alphabet and alter it with your voice, letter by letter.

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Credits:

Brand: The Webby’s
Agency: Ogilvy & Mather New York

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