Small utensils for a big cause

Rethink helps Robin des Bois launch a non-profit appetizer catering service with tiny sets of forks and knives.


Robin des Bois is a non-profit restaurant in Montreal, which donates all the proceeds from its food service to local charities. While working with Robin des Bois on a new brand image (set to launch this summer), Rethink Montreal came up with a “little” idea to help get some attention around the new catering service it was launching in the meantime.

Robin des Bois’ catering  is based mostly around appetizers and smaller dishes for events, so the agency decided to play on the French phrase for appetizers (“petites bouchées”) in the poster you see above. But it also brought them to the real world, creating nearly one hundred sets of neatly arranged mini utensils that were distributed to influencers and on the streets of Montreal as flyers.





Brand: Robin des Bois
Agency: Rethink
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Concept: Xavier Blais
Artistic Direction: Maxime Sauté
Account Management: Marie-Sarah Bouchard
Account Direction: Alex Lefebvre
Photography: Shoot Studio – Martin Girard, Geneviève Croteau, Diana Srougi, Amélie Desjardins
Client: Judy Servay, Anne-Sophie Hurtubise