Is Taco Bell taking on Tinder?

The brand uses fan content for its very own throwback-style dating videos.

Step aside, dating apps. Video profiles are back.

To promote its new Quesalupa menu item, Taco Bell used its social media fanbase to cast its compilation of super cheesy (get it?) dating video profiles.

Apparently, love and passion were in the air before the quesadilla-chalupa hybrid even made it here. After launching in the U.S. in February, the brand saw high demand online from Canadians, with people on social media willing to trade their vinyl collections, their next vacation day and even their girlfriends for a taste of the Quesalupa.

If the new cheese-and-beef menu item isn’t enough to tempt customers, perhaps they’ll be drawn in by the side ponytails and Blossom-style hats.


Brand: Taco Bell

Agency: Grip Limited

PR: Edelman