This is not your typical pharma commercial

You'll be wiping the tears away after watching painkiller brand Fabogesic's perfectly timed comedy.
Screen Shot 2016-05-23 at 9.03.29 PM

Entering a break up? Just lost your pet fish? Or maybe you took a tumble on your way out the door this morning?

Well, Argentina’s Fabogesic, a painkiller brand, says “pain doesn’t have to last that long.” Okay, so it can’t really relieve you of the heart break of losing a loved one/animal, but it can create a hilarious commercial to make its point. There have only been a handful of spots created by pharmaceutical brands that really tickle our fancy, and this is one of them. Watch as this poor lad relives the pain of losing his sweetheart over, and over, and over again, in this perfectly-timed comedic masterpiece.


Brand: Fabogesic
Agency: J. Walter Thompson, Buenos Aires, Argentina
General Creative Directors: Anita Rios, Sebastian Castañeda
Creative Directors: Yago Fandiño, Mathias Harbek
Copywriter: Nicolas Iampolsky
Art Director: Adrían Gambaretto
Head of Production: Cosme Argerich
Agency producer: Ella Sercovich
Account Director: Ariel Traverso
Account Executive: Romina Mele
Account Assistant: Gustavo Ierardo
Advertiser supervisors: Lorena Ambrosino, Griselda Aguirre, Diego Aguilar, Ana Paludi
Production House: Nunchaku
Director: Seba Schor
Photography Director: Juan Maglione
Executive Producer: Claudio Pastorino
Producer: Lula Meliche
Post Production House: La Posta
Color: Alejandro Armaleo
Sound Design: Porta Studio
Music: Rifle