Zulu and a bunch of live snakes help illustrate how a can of Venom will make you feel.

Have you ever had one of those nights where all your friends are ready to go out and get crazy, but you’d much rather stay home, read a book and turn in early?┬áZulu Alpha Kilo’s new ad for Venom, a new caffeinated vodka drink from Canada Dry Mott’s, shows something that might get you to change your tune, like having a bunch of snakes thrown at you.

While there are some small energy drink/alcohol ad cliches in the video – the electronic music, the insistence that the most important thing in the world is being ready to party – a fistful of snakes to the face is a pretty unique and funny metaphor for how Venom will make you feel, which is something you don’t usually see in the category (at least we hope it’s a metaphor).


Brand: Venom (Canada Dry Mott’s)
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
ACD/Art Director: Catherine Allen
ACD/Writer: Ian Simpson
Broadcast Producer: Christine Pacheco
Digital Producer: Sam Leirsch
Lead Developer: Justo Tellez
Account Team: Kerry McKibbin, Maya Adler
Strategic Planning Team: Heidi Philip, Emma Brooks
Client (Company): Canada Dry Mott’s
Clients: Carol-Anne Gower, Susan Lemieux, Cameron Butt, Ryan Baraniuk
Production House: Touch Point
Director: Matt Eastman
Line Producer: Paul Fler
Director of Photography: Peter Hadfield
Casting Director: Shasta Lutz/Jigsaw casting
Post-Production: zulubot
Editor: Jay Baker
Audio: Jared Krumper

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