Taking a joyride

Pennzoil gets fast and furious.

Pennzoil, JWT Atlanta and Vancouver-based Lemonade Films have released a campaign that aims to push the limits of driving aggression.

Tapping the stunt driver from The Fast and the Furious, Rhys Millen, the campaign sets him out on three different courses around the globe.

In “Joyride Baja,” Millen tours the intense heat of Mexico’s Baja Peninsula north of the Sea of Cortez basin.

For another shot of adrenaline check out “Joyride Circuit,” which was shot in Barcelona with a Ferrari 488 GTB.


Brand: Pennzoil
Agency: JWT Atlanta
Executive Creative Director: Jeremy Jones
Group Creative Director: Dustin Tamilio
Account Director: Erin McGivney
Associate Creative Directors: Derek Kirkman, Troy Leyenaar, Daniel Prado
Producer: Daryll Merchant
Production Company: Lemonade Films
Director: Ozan Biron
Producer: Trevor Cawood
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe
DP: Macgregor
Editorial: Cycle Media
Editor: Matthew Griffiths
Visual Effects: The Embassy
VFX Supervisor: David Casey
Sound by Source Sound Inc. L.A
Sound Supervisor and Mixer: Charles Deenen
Sound Recordists: John Fasal, Travis Pratert, Charles Deenen
Sound Designer: Csaba Wagner
Sound Editor: Braden Parkes
Original Music: Generdyn Music
Composer: Joshua Crispin
Colorist: Dave Hussey, Company 3
Service Company: Tonic Films (Mexico City)
Exec Producer: Susie Neill
Producer: Victor Albarran