What do you call yourself?

The CMA and Saatchi say it's time to get over your inflated titles and focus on the work, geez.

Catalyst, senior inspiration officer, cultivator of creativity…just what are you calling yourself these days?

The Canadian Marketing Association (CMA) and Saatchi & Saatchi Canada take a humourous look at the inflation of titles in “I am a Storyteller,” before reminding viewers to work a bit more on the stories they’re making for clients, and maybe a little less on coming up with new titles.

Now go chase some rainbows already you millennial-whisperer, you.


Client: The Canadian Marketing Association
Agency:  Saatchi & Saatchi Canada
Executive Creative Director:   Brian Sheppard
CD/Writer: Matt Antonello
ACD/Art Director: Christian Buer
Writer: Cory Hansen
Art Director: Oskars Trinitis
Head of Production: Michelle Orlando
Producer: Rob Butterwick
Production House: Skin and Bones
Director: Adam Azimov
Production House Producer: Joan Bell
Production House Executive Producer: Dan Ford
Music and Sound: Ted Rosnick, RMW Music
Director of Photography: Dan Grant
Editor: Aaron Dark, School
Transfer: The Vanity
Post: Fort York