How to celebrate #NationalFryDay

McDonald's spread the holiday spirit to fry lovers with stylish shirts and an oddly compelling live-stream of one of its fry stations.

Yesterday was National French Fry Day, and very few places have more ardent defenders of their fries than McDonald’s.

To “celebrate” the holiday, the brand worked with Tribal Toronto, Weber Shandwick and multi-channel network Studio71. The first 2,000 visitors to McDonald’s Fry Day website received one of the fashionable tees you see above. The shirts were also promoted by McDonald’s on social and by ten Canadian influencers, two of which were at stores in Toronto and Ottawa giving shirts out to followers who showed up to meet them.

All of the shirts were scooped up in less than two hours, but the fry love didn’t end there. In addition to a French Fry-centric sponsored post on Buzzfeed, McDonald’s Canada made its first foray into the new world of live-streaming, with Periscope and Facebook Live streams showing off a fry station at a local restaurant. That might not seem like the most compelling viewing to everyone, but over 125,000 people tuned in to the (oddly hypnotic) stream at some point.

People will do strange stuff for something they love, even if it is a side dish.


Brand: McDonald’s Canada
Agency: Tribal Worldwide Canada Toronto
PR: Weber Shandwick
MCN: Studio71

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