Americans are just so busy

Samsung ponders why Americans are always hustling, and provides the solution for their laborious lives.
Samsung 2

Americans. They’re a busy bunch, aren’t they? But why — what’s the rush?

Samsung attempts to answer that question in this patriotic commercial (which may be a little too patriotic — America is the “most influential country in the world” ? It depends who you ask). We’re going to take this one with a pinch of salt, mostly because it does seem both self-deprecating and sanctimonious about America at the same time, so the ego is nicely balanced out. Watch as Austrian actor Christoph Waltz, playing roles from a mom on a treadmill to Abraham Lincoln, asks America why it’s so “busy busy busy” all the time, before hilariously adopting the white picket fence after convincing himself that maybe it ain’t so bad to be part of the red, white and blue.


Advertiser: Whirlpool
Advertising Agency: Wieden + Kennedy, Portland, USA
Group Creative Director: Craig Allen
Creative Directors: Brandon Mugar, Tim Roan
Copywriter: Jonathan Marshall
Art Director: Helen Rhodes
Integrated Executive Producer: Erika Madison
Senior Producer: Erin Goodsell
Account Team: Phil Williams, Drew Widell
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Producer: Kathy Rhodes
Heads of Production: Mercedes Allen Sarria, Rachel Glaub
Director of Photography: Simon Duggan
Production Designer: Bruce McCloskey