McDonald’s farmers get the third degree

Watch these kids grill a local rancher with questions that we adults wish we could ask.
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Can a cow really jump over the moon? Only a rancher would have the answer to that curious inquiry. And, naturally, only a kid would ask.

In case you were wondering, too, don’t expect to get the answer from this new “Not Without Canadian Farmers” commercial from McDonald’s. But, do expect to find out more about the process of local feeding and farming of the animals that eventually make it into the QSR’s food. The new spot is the kids’ edition of the brand’s Canadian food sourcing campaign, which launched almost a year ago, as well as its “Our Food. Your Questions.” platform.

Curious kids are all the rage these days in brand creative. The mini (excuse the pun) trend has been spotted in spots from Shaw to the Government of Ontario.

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