Expedia.ca gets passionate about the provinces

Follow old streets, new friends, cute dogs, but not bears, the online travel co says.

After encouraging millennials to travel within Canada this summer, Expedia.ca is moving on to the specifics. The travel company has boosted the TV spots it launched last month, in a campaign by Grip, with a series of web videos this week.

For the five spots below, Expedia.ca partnered with the provincial tourism associations in B.C., Alberta, Ontario, Quebec and Nova Scotia to promote the sites particular to those destinations: tall ships in Nova Scotia, for example, or avoiding bears in Alberta. All the videos end with the tagline “Follow your passion to…”




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