A shot glass for your wrist

A different kind of Apple Watch serves a different kind of purpose.

While most wearables are about gathering data and measuring performance, presumably in the interest of enhancing that performance, here’s one more likely to help you lose your house keys and call in sick the next day.

Introducing the Apple Watch. No, not that Apple Watch – the Jim Beam Apple Watch, a 1.5-ounce shot glass you can wear on your wrist.

The bourbon brand lays out the product – using the tagline “Stylish. Wearable. Drinkable.” – in an online video released to coincide with Apple’s (the other Apple’s) release of its Apple Watch 2. Agency Olsen Engage worked on the campaign.

Via AdWeek