Have we seen this Honda ad before?

DS+P parodies the automaker's well-known ad to show how important it is to use genuine parts.

This new spot for Honda Canada and the Ontario Honda Dealers Association might seem familiar at first, but in its quest to show how important it is for drivers to use genuine Honda parts in their vehicles, things go a little bit off the rails.

For those unaware, the video, created by DS+P, is a parody of the automaker’s game-changing “Cog” ad, the original of which can be seen below. It was created for Honda by Wieden+Kennedy in 2003 and would go on to win every award worth winning in this industry, from Gold Lions to the Grand Clio to Best in Show at One Show. And given the message of the original – “Isn’t it nice when things just work?” – it makes a parody showing what happens when things don’t work that much more appropriate.


Brand: Honda Canada/Ontario Honda Dealers Association
Agency: DS+P
Founding Partner: Doug Robinson
Creative Director: Brian Murray
Art Directors: Matthew Camara, Ryan Dzur
Copywriters: Brian Murray, Sam Cote
Agency Producer: Sean Paul Brady
Account Team: Adam White, Jorge Velis, Sean Paul Brady
Production: The Video Store
Director: Ante Kovac
Executive Producers: Ian Webb, Harland Weiss, Donovan Boden
Director of Photography: Kris Bonnell
Production Designer: Jay Pooley
Editor: Alain Elliott / Married to Giants
Producer: Amanda Cuda / Married To Giants
Colour: Eric Whipp / Alter Ego
VFX: Kaelem Cahill / Wingman
Executive Producers: Samantha Simpson / Wingman
Sound Design / Mix: Didier Tovel / SNDWRx Audio Post Production
Assistant: Mark James

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