What’s so funny?

Three comedians and a chocolate bar walk into a Sears store. Need we say more?
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At least Sears still has a sense of humour. Reporting a $91.6-million second-quarter loss would get any retailer down. But Sears would rather laugh it’s way out of a hairy situation than throw a tantrum.

In a new online spot, the retailer brings together three comedians from the Just For Laughs festival, which recently took place in Toronto. It set up hidden cameras in it’s brand-spanking-new retail space – which showcases a whole new way of displaying shoes for the department store – and had the three comics play with unsuspecting shoppers.