Molson’s big commitment

Rethink shows that whether at the rink or the brand's brewery, it takes hard work to reach a higher level.

Whether it’s on the ice or in a glass, it takes commitment to get to a higher level.

That’s the gist of this new spot from Molson Canadian, called “The Process,” juxtaposing hard training on the ice with the craft that goes into brewing the beer. While maybe not quite as epic as a rink on a rooftop, the spot by Rethink is a¬†continued push by the brand around the quality of its beer from a brewing and ingredient standpoint and its standing in the country, alongside Canada’s favourite sport.


Advertiser: Molson Canadian
Agency: Rethink

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