What’s in a name?

A lot for professional wrestlers, as Penguin Random House notes in this campaign.

To promote Rowdy, a biography of former WWF wrestler Rowdy Roddy Piper written by his children, Penguin Random House recognized that much of the fun in professional wrestling is in the stars’ ring names. There was Mankind. There was the Iron Sheik. There was Nature Boy Ric Flair. And now there’s… you, or some algorithm-generated version thereof.

The publisher created a wrestling name generator on the Rowdy book’s website. Fans of the genre can enter their names to get their own ring moniker. Share it, and there’s a chance to win not only a copy of the book but a Hot Rod t-shirt.