Being untraditional by being traditional

A startup is doing the unthinkable and promoting its AI and tech education program with TV ads.

Want to build a robot? Design and engineer a self-driving car? Or is building virtual realities more your cup of tea?

Udacity is a new education platform that can teach you how to do these things, all in the comfort of your home. While the company operates online, it’s been punting its offerings offline. The company’s CMO Shernaz Daver says it’s “breaking glass and taking risks” by taking the once-traditional route for any company and creating ads for TV and OOH.

The slick vignette, produced by L.A.’s Davis Elen Advertising, highlights the¬†autonomous cars, virtual reality and artificial intelligence of the future and encourages forward-thinkers to enrol in one of its courses created in conjunction with companies like¬†IBM Watson, Google and Mercedes-Benz. Who knew the day would arrive when any average Joe/Jane could learn to build a robotic version of their hands? (Personally, we always thought robotic pets would be first. Not that we’re complaining.)