Cue the applause for a new Claus

Klick Health made a mockumentary that shows the pandemonium behind refreshing the Santa brand.
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Guys, Santa’s in trouble.

He’s a little out of touch with today’s generation. There are slimmer, more sinewy lookalikes trying to encroach on his territory (here’s looking at you, Fashion Santa), and even toddlers are citing Pokemon before the Claus when asked to name one thing that reminds them of the festive season. It’s been over a century since the jolly red Santa brand was born, and Klick Health believes its time for a refresh.

The team at the tech shop got together this December to not only create a new look for Santa, but to do it in less than 24 hours – all under the added pressure of being on camera. It created a satirical mockumentary (with The Office as creative inspiration, creating a short film that the team describes as “The Office meets Mad Men Holiday Special”) that shows the process behind the rebrand, and then some. It’s Santa like you’ve never seen him before: VR sleigh rides, hipster threads, Ben Mulroney ambassadors and all.