School Editing’s action cameos
The shop created 3D action figures of its editors for a holiday video.
Those of us who have, however briefly, fancied ourselves action heroes while performing the quotidian tasks required at any office will relate to School Editing’s holiday card. The agency partnered with Toronto’s Selftraits, which makes 3D printed figures, to create a throwback video reminiscent of 1980s action figure ads.
Imagine having Boba Fett sitting in on your meeting, questioning whether you’re using the best take. Or Bebop offering his opinion as a cost consultant. Or Kylo Ren suggesting the logo be made bigger. It all happens in The Editors. Watch it here.
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This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
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A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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