School Editing’s action cameos

The shop created 3D action figures of its editors for a holiday video.

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Those of us who have, however briefly, fancied ourselves action heroes while performing the quotidian tasks required at any office will relate to School Editing’s holiday card. The agency partnered with Toronto’s Selftraits, which makes 3D printed figures, to create a throwback video reminiscent of 1980s action figure ads.

Imagine having Boba Fett sitting in on your meeting, questioning whether you’re using the best take. Or Bebop offering his opinion as a cost consultant. Or Kylo Ren suggesting the logo be made bigger. It all happens in The Editors. Watch it here.

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