Taxi’s Boxing Day blowout

The agency channels Honest Ed's in its holiday card.
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As we near peak nostalgia for the soon-to-be-departed Honest Ed’s, Taxi is channelling the iconic Toronto discount department store with its holiday card.

The agency created a mock Boxing Day sale in Ed’s signature signage, offering unbeatable rates on advertising services in order to make room for 2017 ads. Everything must go!

Some of the bargains include a raccoon flash mob in Yonge-Dundas Square ($49.99), ideas found on discarded post-it notes (“Mi casa Sue’s casa”; “Buy it for the texture”), and some really cheap mnemonics.

“Taxi’s clients are given the chance to buy this not-so-great work at pretty great prices, with all proceeds going to Covenant House,” the agency says.

Check out the offerings here.



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