When only the best will do

Peru’s Cusquena Beer and McCann Lima highlight all that the country has to offer.

A new 60-second brand spot for Cusqueña Beer says it has no intention of settling for mediocre when it comes from a country as unique as Peru. The ad highlights Peru’s gastronomy, fashion and architecture, all around the message of not dropping its standards when it comes to the country’s beer. A second TV spot from the campaign will drop in June, with digital ads also currently in market.


Client: Cusqueña

Agency: McCann Lima

Creative VPs: Mauricio Fernández-Maldonado e Christian Caldwell

Creative Directors: Jomi Rivera e Pipo Galván

Creatives: Alvaro Soto e Gonzalo Paredes

Account service: Juan Camilo Correa, Ana Corina Estrada e Claudia Falcón

Planning: Juan Luis Arteaga e Alessandra Noceda

Production director: Alonso Palomino

Agency producer: Pimi Ravizza

Production house: SANGRE

Film director and general production: Antonio Sarria + Sangre.

Post production: Lunatic

Client approval: Bernardo León Cantella, Carmen María Bell-Taylor, Karina Perez Castro, Annika Alfaro, Kiara Kottke and Katherine Caballero

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