An adorable spin on house hunting

RBC and BBDO tell a housing market success story through the eyes of a furry family member.

Unless you’ve been living under a rock, you’ll know by now that the Canadian housing market has arguably gone to the dogs. So what better way to talk about the struggles of house hunting than through the eyes of a canine?

Against the backdrop of the stressful housing market, RBC has launched its latest “Someday” campaign, once again delving into the sometimes arduous journeys that its customers have to go on to make their dreams come true.

The new spot by BBDO uses a woman’s loyal pet to tell the backstory of how, with the help of a mortgage specialist from the bank, the pair made their transition from an apartment to their first house – complete with a backyard (and potential girlfriend) for the narrator.


Client: Royal Bank of Canada

VP Marketing, RBC Royal BankĀ and RBC Insurance: Alan Depencier

Senior Marketing Director, Banking and Lending: Larry Jacobs

Senior Director, Retail Brand: Jo-Anne Wade

Director, HEF Marketing: Victor Teves

Senior Marketing Manager, HEF Marketing: Lisa Cafazzo

Marketing Manager, HEF Marketing: Emma Pulley

Agency: BBDO Toronto

SVP Creative Director/Art Director: Todd Mackie

SVP Creative Director/Copywriter: Denise Rossetto

Senior Producer: Margaret John

Strategy: Jeff McCrory

VP, Group Account Director: Kristina Hayes

Account Director: Jaya Rizzi

Account Supervisor: Mary Montsenigos

Account Coordinator: Sarah Atteck

Media Agency: Initiative Toronto

Director Communication Strategies: Elizabeth Kan

Production Company: Untitled Films

Director: John Mastromonaco

Producer: Tom Evelyn

Executive Producer: Lexy Kavluk

Director of Photography: John Houtman

Editorial Company: Married to Giants

Supervising Editor: Graham Chisholm

Assistant Editor: Alain Elliott

Executive Producer: Denise Shearer

Online: Alter Ego

Executive Producer: Bobbi Dedman

Flame Artist: David Whiteson

Audio: Pirate Toronto

Audio Producer: Chris Tait

Producer: Maggie Blouin Pearl


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