Cruel entertainment

Dinosaurs replace bulls in a modern-day violent sport that belongs in the prehistoric age.

Confession time: for years, I’ve been boycotting nations that are cruel to the planet and/or its animals due to ignorance about things like climate change or a thirst for savage entertainment like bullfighting (or corrida as it’s called in Spain).

The latter seems to be getting more and more pushback these days, with the FLAC (Federation of Leagues Against Corridas) releasing a video that highlights the savagery in a new light. Some people may be able to stomach watching a defenceless animal stabbed to death in an arena, but perhaps they’d have second thoughts if the “sport” was shown to be archaic.

The organization created a video that calls for the barbaric activity to become as extinct as the animals replacing the bulls, which are normally taken before their time for the entertainment of soulless beings (yes, I said it). #StopCorrida

Warning: the video below contains graphic content.


Advertiser: FLAC Anticorrida
Ad Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin Le Breton, Arnaud Assouline
Director: Jean Michel Drechsler
Production Company: UNIT Image