Who did the best with Carte Blanche?

Meet the winners of this year's Toronto and Western Canada competitions from Astral Out of Home.

Out-of-home doesn’t mean staying inside the box, as the latest round of winners from the Carte Blanche for Creatives competition shows.

Held by Astral Out of Home (part of Bell Media), this year’s competition drew 272 ideas from across Canada. Entrants were asked to create an original ad for the “digital superboard” format for one of their agency clients.

The grand prize winner in the Toronto market went to a team at Cossette (copywriter Jordan Hamer and art director Spencer Dingle) for their “Please Pull Over” idea for SickKids. Using live GPS data, the ad would send a message to drivers to pull over as ambulances make their way to the hospital.


In the Western Canada market, copywriter Kate Roland and art director Garret Schauteet from 123w took the top prize for their concept for the Vancouver Aquarium, which placed the word “metres” above the time on the OOH board, with the concept that the deeper you go, the more there is to discover.


The grand prize winning teams will travel to The Cannes Lions International Festival of Creativity this June, and their clients will receive a $50,000 campaign on the Astral Out of Home Digital network.

The Carte Blanche winners from Montreal are yet to be announced, but for now, see the list of the top three from Toronto and Western Canada.


Grand Prize: “Please Pull Over”

Client: SickKids

Agency: Cossette

Copywriter: Jordan Hamer

Art Director: Spencer Dingle

2nd Place: “Traffic Cam”

Client: FujiFilm

Agency: Dentsubos

Copywriter: Tim Morrison

Art Director: Michelle Orlandi

3rd Place: “One Less Screen”

Client: ParticipAction

Agency: Zulu Alpha Kilo

Copywriter: Jon Taylor

Art Director: Andrea Romanelli

Western Canada

Grand Prize: “Ocean Depth”

Client: Vancouver Aquarium

Agency: 123w

Copywriter: Kate Roland

Art Director: Garret Schauteet

2nd Place: “Molson Welcome Board”

Client: Molson Canadian

Agency: Rethink

Copywriter: Sean O’Connor

Art Director: Melissa Haebe

3rd Place: “The Route Beer Billboard”

Client: A&W

Agency: Rethink

Copywriter: Alex Bird

Art Director: Vic Bath